Opportunities in business are strongly driven by an understanding of your customers or potential customers and your competition. Better Business Consultants Australia has access to in-depth market information for 100’s of industries. We would also recommend and can arrange a more focused competitor and customer analysis. With this information we can begin to identify opportunities for sales and or profit growth.

Dealing with the day to day challenges of running a business often gets in the way of good strategy development. Getting professional external help with strategy can make a big difference to future success.

Using a structured process, we can explore opportunities for your business using your industry knowledge along with quality research and our fresh outside perspective before working together with you to create a strategic direction with realistic targets.

Careful planning and clear strategies are essential to maximise a business’s success. Typical considerations in setting strategy could include:

• Industry changes, disruption and opportunities.
• Equity, Profit and Cash Flow
• Business Risk Factors
• Products, pricing and sales channels
• Marketing
• Competition
• Customer and staff expectations
• Internal efficiencies

Your business needs an effective marketing strategy. It not only helps you to define the overall direction and goals that your marketing will undertake, it also gives you the “roadmap” for how you’re going to articulate the delivery of your products or services in ways that will satisfy your customers.

A sound marketing strategy defines your customers and target market and allows you to start developing and implementing effective tactics and ways to reach them. The overall marketing mix includes all the tactical elements needed to carry out your strategy and reach your target market.

Better Business Consultants has the knowledge and expertise to design and implement an effective, results driven marketing strategy for your business.

Depending on your needs, some growth strategies may require leveraging extra equity to create more rapid growth. Extra equity helps a business take advantage of significant opportunities. We can guide you on realistically analysing potential, presenting your company and plans in the best light and raising private equity.

Equity raising is a great option when you have a great business plan or you can identify a partner that can benefit significantly. Equity raising however involves diluting your ownership of the business. Better Business Consultants Australia can help you find the sweet spot that works for everyone. Owning a share of something huge is much more fun than owning 100% of a nothing.

To take advantage of the next opportunity or to survive in ever changing markets, sometimes a merger or an acquisition is a great solution. For large or small businesses, there is potential for significant efficiency gains and improved market penetration. Structuring a merger or acquisition properly can positively influence profit margins and tax obligations. Better business consultants has experts in this area that can assist with sub one million-dollar acquisitions through to $500 million-dollar acquisitions.

Setting a strategy is the first step on the road to building value and profit. Having a board of directors, or advisory board with a balance of financial, commercial and legal acumen, made up from industry and independent sources is the best way to ensure the company realises those strategies.