warnings of those around us.
warnings of those around us.
Leo Baker
Leo Baker is a successful and experienced company director and consultant with a strong record of leading company turnarounds.
Using his strong business acumen, underpinned by the highest ethical standards, he has consistently been able to identify opportunities and to develop and lead the implementation of strategies that have resulted in sustained, improved profitability. Good financial literacy and a solid understanding of contract law and regulatory environments combined with an ability to think laterally, help Leo to analyse, drill down and ask pertinent questions.
Initially studying engineering and working as a retail sales assistant, Leo moved onto managing supply chains in the furniture industry and building sales in FMCG at a national level, with major brands. He then started his own sign manufacturing business, which grew organically and through acquisitions to become a multisite success culminating in ownership of a national franchise chain, which he sold in 2017.
Leo also has a passion for travel and adventure. His travels through over 90 countries and 5 continents by motorcycle has been instrumental in developing his character. Strong willed, yet understanding, inclusive and collaborative and most importantly empathetic.
These characteristics make him a respected team member and have contributed to the creation of performance-based work cultures in organisations across many different industries. He has played a pivotal role in rescuing and turning around several businesses within very short periods, including a medium-sized not-for-profit with 60 staff, a national franchisor and several privately-owned businesses.
Leo has developed extensive business relationships in companies throughout the world, including the United States, Europe, Asia and Australia.
Leo is a Graduate of the Australian Institute of Company Directors and an active philanthropist.
John Arundell
John Arundell is an experienced corporate advisor with deep domain experience in tech, service businesses & corporate finance.
Originally John worked through the ranks in the telecommunications and IT sectors, before launching his own business at age 28 and successfully selling it four years later.
After completing post graduate studies in finance, John was approached to build operational capability in a boutique investment bank specialising in private equity projects for technology companies. John was intimately involved in a large number of Australian technology success stories such as Seek, Adacel and Freeonline.
John is on advisory boards for a small number of tech based businesses and in his spare time manages his 259 hectare revegetation project where Victoria’s 19th century goldfields have become a premium red wine district.
Brendan Hogan MBA, FAICD
Brendan has consistently built, grown and developed teams to success using energy, drive, vision and his leadership and sense of mission. He believes that “good business is about making a visible difference and leaving a legacy of success in the teams that you serve”.
Brendan inspires others to achieve by sharing his experience, knowledge and extensive business and government network. Building distribution, developing new categories and providing research and analysis expertise to build consumer goods and services is Brendan’s forte. He champions sustainable long-term results, driven from considered and deeply researched planning.
Brendan celebrates and unlocks the capacity to innovate and provide solutions based on human and corporate know-how. He understands the tradition, legacy and especially values of businesses and builds solutions around these needs.
Brendan has a passion to bringing quality product and services to new markets and channels.
As a consumer goods and service specialist with skills are in strategic planning, business growth, leadership and innovation, Brendan has Asia-Pacific market experience and a strong record of brand stewardship, development and leadership. His management skills are across the spectrum of sales, marketing, ISO, legal compliance, administration, finance and logistics, HR and team motivational understanding.
Brendan holds an MBA and Bachelor of Social Science from RMIT and is a Fellow of the Australian Institute of Company Directors.
Norman Arthur – Strategic Marketing and Implementation
Over 30 years experience in the creative communications and graphic design industries, Norman has managed design studios with some of Australia’s leading advertising agencies and owned and operated his own Branding/Design group.
Over his career, Norman has worked closely with large and small companies across a wide range of categories, including:
- Manufacturing
- Retail
- Hospitality
- Not For Profit
- Business Services
- FMCG
- Education
Norman prides himself on his honest approach to all his relationships, which comes through strongly with his business dealings, as much of his work is repeat business from satisfied customers.
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